IMPACT Properties is a small, full-service Real Estate company in Southern California. Clients have asked me countless times, “why should I go with an independent broker rather than a big-box real estate company?” This article, written by Troy Palmquist, has encapsulated what I am trying to build here at IMPACT Properties.

“WHY INDIE BROKERS HAVE THE EDGE AMID MERGER FRENZY

WHY GO WITH THE LITTLE GUY?

So in the wake of takeover trends, why would anyone, agent or consumer, choose a boutique real estate firm? Several reasons actually.

Boutique brokerages are extremely specialized in their market and focused on above-average client representation.

Clients benefit from the expertise of a proficient, dedicated agent andcapitalize on the skills and support of an entire office working on their behalf to ensure a smooth, successful transaction.

Agents can concentrate on quality over quantity, with a primary mission of building relationships and delivering personalized results rather than just achieving volume numbers.

Agents can concentrate on quality over quantity, with a primary mission of building relationships and delivering personalized results rather than just achieving volume numbers. Click To Tweet

Even commission structures can be flexible to entice or reward exceptional talent.

Indie firms can go head-to-head with their big competitors in terms of technology, having access to the same multiple listing service (MLS) representation, the same properties, the same online marketing offerings and the same high-quality marketing products.

If you look closely, you’ll find a number of indie brokerages that put the “real” back in real estate by offering a very unique model of client-centric, relationship-based service, while optimizing the use of the high-tech, industry-wide resources available at their disposal.

As the founder of a boutique brokerage in the middle of a hotbed of acquisitions, I believe strongly in advocating for the concept of local real estate companies and local agents, and I hold firmly in our stance to ward off aggressive solicitation by large out-of-state firms that may not have the best interests of the community and its residents at heart.

We put people first and treat our agents and clients like family, not numbers, as it should be.”

For the full article click here. 


Over the last 5 1/2 years, I have worked hard to create a dynamic brokerage. IMPACT Properties is the #1 Real Estate Company in Santa Fe Springs and the #1 Real Estate Company in Placentia (the two locations of our company). We are always growing and seeking to find the best REALTORS. Apply to be part of the IMPACT Properties team. 


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