Home Selling Tips: Marketing is half the battle when selling a home.

And your home didn’t sell…because…why??? Let’s go over this again…

Here is a sample marketing update to a home owner selling their home. I’d like your feedback, so please leave a comment below. Please feel free to share your home selling tips as well!

“Thank you for the opportunity to assist you and your family in selling your home.  I have enjoyed the experience and I look forward to getting your home sold.  When we first met, you and I discussed your desire to move and as I stated from the beginning, my job is to market the home to get buyers to view the home.  Once an offer is generated, I am to negotiate it and successfully close the sale.  I’ve listed below the some highlights of the marketing efforts that have gone into marketing your home.

Marketing:

Home Magazine Advertising:

  • The home has appeared in three different Home Magazines with a wide distribution here in Southern California. Each of the ads came with a website ad as well.

Orange County Register:

  • The property was advertised numerous times on the two full-page full-color advertising sections.

YouTube Video:

  • A professional YouTube video was created and syndicated to various internet sites.

Social Media:

  • The property was promoted using various methods of Social Media including Facebook, Twitter, and LinkedIn.

Open Houses:

  •  Open Houses were hosted that resulted in over two dozen showings to potential buyers.

Internet:

  • The home has been advertised on various websites and has generated thousands of views.
  • On Realtor.com, the home as been viewed 8,900 times.
  • On Zillow.com, the home has appeared in over 8,000 search results and the detailed info has been viewed over 1,200 times.
  • On Trulia.com, the home has appeared in over 10,500 search results and the detailed info has been viewed over 900 times.

Photography and Marketing Materials:

  • A professional photographer took the photos and professional, full-color, brochures were placed at the home for serious buyers.

(There are additional marketing items not listed, but these were some of the highlights)

Results:

  • Over the last 90 days we have had over 65 showings to prospective buyers including those through the open houses.
  • No offers have been written.

At this point we need to address the Real Estate market, pricing strategy, and create a plan for the next 90 days in order to sell your home.”

——-END OF MARKETING UPDATE——

Not bad for 90 days, right?

If the home has not sold by this point…why? I’d love to hear your comments.

 

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2 thoughts on “Home Selling Tips: Marketing is half the battle when selling a home.”

  • Aida

    My first thought was that since it is a buyer’s market, the price of the home might have been too high. Buyers are looking for the best deals in town!

    Reply
    • Aaron Zapata

      That’s exactly right!

      Reply

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