Business Philosophy

What buyers aren’t telling your about your home. Home selling tips from Aaron Zapata

What buyers aren’t telling you and why your home is not selling. Less is More. You hire a REALTOR to market your property.  The home is clean and ready for pictures.  The agent, or his photographer, takes hundreds of photos…okay they probably don’t take hundreds…and then they use all or as many photos as they can in their marketing. This is what buyers aren’t telling you: We don’t...

Aaron’s Clients Speak Out

Robert & Tina Frey - Castro Valley CA  October 20, 2011 Aaron Zapata - Prudential California Realty RE:  Condo Sale Dear Aaron: I just wanted to send you a brief note to thank you for your hard work and dedication during our recent property search.  Searching for property from out of town is a challenge and we appreciated your assistance to close the distance.  Even our mortgage broker thought...

Home Selling Tips: Marketing is half the battle when selling a home.

And your home didn’t sell…because…why??? Let’s go over this again... Here is a sample marketing update to a home owner selling their home. I'd like your feedback, so please leave a comment below. Please feel free to share your home selling tips as well! "Thank you for the opportunity to assist you and your family in selling your home.  I have enjoyed the experience and I look forward to...

Home Loans – 5 Tips for finding the right lender or Loan Officer for you

Searching for home loans? you have to start by finding the right lender or loan officer.  Here are 5 tips for finding the right lender or loan officer for you. What do you look for when choosing a lender? As a Realtor, here are my top 5 requirements. 1.  Availability Working people buy houses, so lenders need to be available “off work” hours. 2.  Communication Updates please! We need to know...

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